Advanced use cases for capturing and using metadata from form URLs.
Metadata Basics
Metadata is captured from URL query parameters:
- Automatically stored with submissions
- Visible in conversations
- Available in statistics
- Useful for tracking
See Using metadata in form URLs for basics.
Advanced Use Cases
Campaign Tracking
Track marketing campaigns:
?utm_source=email&utm_campaign=summer_sale&utm_medium=newsletter
User Segmentation
Segment by user type:
?user_type=premium&plan=pro&trial=false
Feature Tracking
Track feature usage:
?feature=billing&action=upgrade&page=settings
A/B Testing
Track test variations:
?variant=a&test=homepage_cta&group=control
Metadata Analysis
In Statistics
- View metadata breakdown
- Identify top sources
- Track campaign performance
- Understand user behavior
In Conversations
- View metadata per conversation
- Understand customer context
- Personalize responses
- Track customer journey
Best Practices
Naming Conventions
- Use consistent names
- Document structure
- Standardize values
- Keep it organized
Data Quality
- Use meaningful values
- Avoid sensitive data
- Keep it relevant
- Regular cleanup