Analyze where your form submissions come from using metadata captured from URL parameters.
Metadata Breakdown Section
The statistics dashboard aggregates metadata from form submissions:
- Groups by metadata field
- Shows value counts
- Helps identify traffic sources
Metadata Breakdown
source
newsletter
24
website
16
Understanding the Data
Field Names
Each metadata field (like "source", "campaign") is shown as a section.
Values
Under each field, see all values and their counts:
- Value: The parameter value (e.g., "newsletter")
- Count: How many submissions had this value
- Bar: Visual representation of proportion
Common Use Cases
Marketing Campaigns
Track which campaigns drive submissions:
source: newsletter (24 submissions)
source: social (12 submissions)
source: blog (8 submissions)
Traffic Sources
Understand where customers come from:
referrer: homepage (18 submissions)
referrer: pricing (14 submissions)
referrer: docs (6 submissions)
User Context
See submission context:
page: settings (20 submissions)
page: dashboard (15 submissions)
feature: billing (10 submissions)
Using Metadata for Insights
Identify Top Sources
- See which sources drive most submissions
- Focus marketing efforts
- Optimize high-performing channels
Campaign Performance
- Compare campaign effectiveness
- Track ROI
- Adjust strategies
User Behavior
- Understand user journeys
- Identify pain points
- Improve user experience
Setting Up Metadata
To capture metadata:
- Add query parameters to your form URL
- Parameters are automatically captured
- Appear in statistics breakdown
Example:
https://supportretriever.com/form/your-id?source=newsletter&campaign=summer2024
See Using metadata in form URLs for details.
Best Practices
Consistent Naming
- Use consistent parameter names
- Document your parameter structure
- Standardize across your site
Meaningful Values
- Use clear, descriptive values
- Avoid abbreviations unless standard
- Make values easy to understand
Regular Review
- Check metadata breakdown monthly
- Identify trends
- Adjust strategies based on data
Limitations
- Only shows metadata that was captured
- Requires URL parameters to be set
- Empty if no metadata was used