title: Feedback Form Template - Customer Satisfaction Survey
description: Pre-built feedback form template to collect customer satisfaction ratings, testimonials, and improvement suggestions. Measure service quality.
keywords: feedback form template, customer satisfaction form, survey form, satisfaction survey, feedback collection
sidebar_position: 12
The Feedback / Satisfaction template helps you gather structured customer feedback, measure satisfaction levels, and identify areas for improvement. This template combines quantitative ratings with qualitative insights to give you actionable data on customer experience and product quality.
What's included
This template includes seven pre-configured fields:
Name (Short Text)
Optional field for customer identification. Leaving this optional encourages honest feedback from customers who prefer anonymity.
Email Address (Short Text)
Optional contact field for follow-up on specific feedback. Allows you to close the loop with customers who report issues or provide exceptional praise.
Feedback Category (Dropdown)
Categorizes feedback into four areas: Product Quality, Customer Service, Support Experience, and Website/App. Helps route feedback to the right team.
Overall Satisfaction (Radio Buttons)
Five-point rating scale: Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied. Radio buttons make the rating visually scannable and easy to answer.
What did we do well? (Long Text)
Open-ended field for positive feedback and testimonials. Captures what's working so you can double down on strengths. Great source for social proof and marketing quotes.
What can we improve? (Long Text)
Open-ended field for constructive criticism and improvement suggestions. Often more valuable than satisfaction ratings because it provides specific, actionable feedback.
Features You'd Like to See (Checkboxes)
Multi-select field with five common feature requests: Mobile app, API access, Advanced analytics, Team collaboration, and Integrations. Helps prioritize product roadmap.
Who should use this template
This template is ideal for:
SaaS and software companies that want to measure product satisfaction and collect feature requests. The satisfaction rating and feature interest fields help prioritize development.
Service businesses (agencies, consultancies, professional services) gathering client feedback after project completion. The qualitative fields capture nuanced feedback beyond star ratings.
E-commerce businesses collecting post-purchase feedback on product quality, delivery experience, and customer service. Helps improve operations and identify product issues.
How to use this template
- Navigate to your form in the dashboard
- Click the Fields tab
- Click Use Template in the empty state
- Select Feedback / Satisfaction from the template grid
- Click Save to apply the template to your form
Share the form URL with customers after purchase, project completion, or support interactions. Consider embedding it in post-purchase emails or account dashboards.
Customizing the template
Adapt the template to your feedback needs:
Adjust satisfaction scale
Change to a 1-5 or 1-10 numeric scale if you prefer quantitative data. Edit the radio button options to use numbers instead of words: "1 (Very Dissatisfied)" through "5 (Very Satisfied)".
Add product-specific questions
Include a "Product Used" dropdown if you offer multiple products. Add "How long have you been a customer?" to segment feedback by tenure.
Include NPS question
Add a radio field: "How likely are you to recommend us to a friend or colleague?" with options 0-10. This gives you a Net Promoter Score alongside satisfaction data.
Customize feature options
Edit the feature interest checkboxes to reflect your actual roadmap items or common requests you hear from customers.
Add conditional follow-up
Include "May we contact you about your feedback?" (Radio: Yes/No) for customers who want to discuss their experience in detail.
Simplify for quick feedback
If response rate is more important than depth, remove the open-ended questions and keep only the satisfaction radio buttons and feature checkboxes.
Best practices
Send within 24-48 hours: Request feedback while the experience is fresh. Post-purchase or post-support feedback forms should go out the next day, not weeks later.
Make identification optional: Anonymous feedback is often more honest. Only require name/email if you absolutely need to follow up with every respondent.
Act on feedback publicly: When you implement suggestions from customer feedback, announce it. "Based on your feedback, we added X feature." This shows you listen and encourages future participation.
Segment satisfaction by category: Don't just look at overall satisfaction. If "Customer Service" ratings are high but "Product Quality" is low, you know where to focus.
Follow up on negative feedback: When customers rate Dissatisfied or Very Dissatisfied, reach out within 24 hours to understand the issue and attempt recovery. This can save at-risk customers.
Use testimonials from positive feedback: With permission, turn "What did we do well?" responses into testimonials for your website, case studies, or marketing materials.